Official black Boii wordmark centred on a white background
Fashion

Boii Studios

Boii Studios has brought a playful Danish perspective to everyday dressing since 2016, mixing colourful prints with relaxed wardrobe staples.


Founded

2016, Denmark

Known for

Colourful prints, relaxed clothing and accessories

Based in

Copenhagen, Denmark


Its style feels relaxed and expressive: oversized shirts and soft knits sit alongside wide-leg trousers and simple accessories, making it easy to mix a statement piece with familiar everyday favourites.

About Boii Studios

Founded in Denmark in 2016 by Michael Moss, Boii Studios set out to bring colour and distinctive prints into everyday wardrobes. Its mission balances quality, design and price for women of all ages, expressed through relaxed silhouettes, playful stripes and checks, classic basics and accessories.

This page contains affiliate links. We may earn a small commission at no extra cost to you. Learn more.

Available at:

Brand details

Country
Denmark
Founded
2016
Subcategory
Clothing Knitwear Bags
Price level
Mid-range
Style
Scandinavian Playful
Shipping
Ships abroad through its English-language store (prices in EUR). Orders from outside the EU are accepted, with VAT not charged and customs charges and taxes paid by the customer; the US is not named specifically. The Danish store delivers only within Denmark.
Official site
boiistudios.comen
Last verified
October 14, 2026